App Store Screenshot Text Ideas

The most reliable headline formula starts with an action verb and ends with the user benefit. This format is direct, clear, and scannable.

Examples: "Track your spending effortlessly" / "Organize your life in seconds" / "Edit photos like a pro" / "Learn any language faster" / "Sleep better tonight" / "Cook healthier meals" / "Build better habits."

Keep it to 5-7 words maximum. Every word must earn its place. Remove adjectives that don't add meaning — "easily" and "quickly" are often filler.

Numbers create specificity and credibility. They also stand out visually in a sea of text.

Examples: "5,000+ recipes at your fingertips" / "30-day fitness transformation" / "100+ meditation sessions" / "Track 3 habits in 10 seconds" / "Join 2M+ users worldwide."

Use real numbers from your app. Don't round up or exaggerate — "4,847 recipes" is more credible than "5,000+ recipes" because it feels precise. For downloads or users, rounding is fine.

Questions engage users by making them think. The best questions target a pain point the user already feels.

Examples: "Tired of forgetting passwords?" / "What did you spend last month?" / "Ready to finally get fit?" / "Know what's in your food?" / "Can't sleep?" / "Where did your money go?"

The answer to the question should be obvious from the screenshot below the headline. Don't ask a question and leave it unanswered — the screenshot should show your app solving that exact problem.

Fitness apps: "Your personal trainer, always on" / "Crush your workout goals" / "No gym? No problem." / "Track every rep and set" / "Transform in 30 days."

Finance apps: "Know where every dollar goes" / "Budget without the spreadsheet" / "Invest with confidence" / "Bills, paid on time, every time" / "Your money, your rules."

Productivity apps: "Finally, an inbox you control" / "Tasks done, not just listed" / "Focus mode: activated" / "Plan your week in 60 seconds" / "Notes that think with you."

Health apps: "Scan any ingredient instantly" / "Know your food, know your health" / "Sleep score: improving" / "Mindful in just 5 minutes" / "Your health data, unified."

Social apps: "Share moments, not feeds" / "Friends, not followers" / "Stay close, no matter the distance" / "Real connections only" / "Your circle, your rules."

Font size: Your headline should be readable at thumbnail size. Test by viewing your screenshot at 200px wide — if you can still read the text, it's large enough. Aim for 48-72pt depending on word count.

Font weight: Use bold (700+) for headlines and regular (400) for subtext. Never use light or thin weights in screenshots — they disappear at small sizes.

Contrast: White text on dark backgrounds or dark text on light backgrounds. Avoid placing text over busy parts of your app screenshot. Use a semi-transparent overlay if needed.

Alignment: Center-aligned text works best for single headlines. Left-aligned works for headline + subtext combinations. Never use justified text in screenshots.

Lines: Maximum 2 lines for headlines, 1 line for subtext. If your headline needs 3+ lines, it's too long. Cut words until it fits in 2 lines.